Brooks is the direct literary ancestor of Michael Lewis. It doesn't matter if you have a perfect product, production plan and marketing pitch you'll still need the right people to lead and implement those plans.' - Wall Street Journal 'The Michael Lewis of his day.' - New York Times A supreme pleasure. For one thing, there's an essential human factor in every business endeavor. Brooks's work is a great reminder that the rules for running a strong business and creating value haven't changed. 'All the work of Michael Lewis comes directly from this.' - New Yorker 'A masterful storyteller. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. 'The best business book I've ever read.' Bill Gates, Wall Street Journal'The Michael Lewis of his day.' New York TimesWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

Bill gates business adventures