It will have a positive effect both on your productivity and health! Once you do that, disable email notifications and still check your mail much less regularly. And it can be kicked out of life in an easier manner! That’s because it stimulates the same areas as heroin and releases dopamine, but it doesn’t have the same effects. Tech addiction is similar to drug addiction – but it’s not the same. Interestingly enough, as James Olds discovered while experimenting with rats, its antonym isn’t “sobriety,” but “connection.” Or, to strip it down to bare basics, you’ll not be addicted to anything – if you have loving friends and a partner. Well, a good start is understanding what addiction actually is. So the real question isn’t if smartphones are destroying our generation. Which you peak up about 40 times a day for no reason at all!

Even though you don’t notice it, you spend about three hours every day looking at your phone. Malcolm Gladwell is even more succinct: “’Irresistible’ is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.”Īnd we can promise you one thing: you won’t look at tech addiction as something innocuous ever again.īecause it’s very real and it’s very scary. In the case of Adam Alter’s “ Irresistible” we believe that we can’t skip over at least two recommendations: Adam Grant’s and Malcolm Gladwell’s.īecause, for one thing, you don’t need an introduction for either of them.įor Adam Grant, “Irresistible” is “one of the most mesmerizing and important books read in quite some time.” Because, in it, “Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” So far he has written one more book in addition to “Irresistible”: “ Drunk Tank Pink.” “Irresistible Summary”īy telling the reader how good that book is considered by authors of some undeniably great books. Technology is simply “ Irresistible.”Īdam Alter is an American marketing consultant and author, dedicated to “exploring the roots of our tech addiction.” He is also a teacher at the New York University Stern School of Business.

Have you ever wondered why are you currently reading this on your PC, laptop, tablet or smartphone? Adam Adler says that the answer to this question is pretty obvious. 4 min read ⌚ The Rise of Addictive Technology and the Business of Keeping Us Hooked

Irresistible book adam alter